Indian Premier League’s TV and digital rights have gone to different broadcasters for the upcoming seasons 2023-27. The bidding process ends at Rs. 23,758 cr for the digital rights and the Rs. 23,575 crores for TV rights. Viacom18 has bagged the digital rights while Star India won the TV rights in intense bidding.
It is going to be a mind-boggling amount and the rise of IPL is evident. BCCI secretary Jay Shah has tweeted the details. He said, “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential.
The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision. I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years.”
