Upasana Kamineni Konidela is a well-known entrepenuer. Besides handling Apollo Hospitals, Upasana has a lot more businesses and another one adds to the elite list. On the eve of the birthday of Surekha Konidela, her Mother-in-law, Upasana announced her new business. It will be Athamma’s recipes.
This is an online order platform where we can get ready mixes. Currently, they are offering ready mixes of Pulihora, Upma, Pongal, and Rasam. There is a combo pack of these four as well. The ready mixes will be delivered to your doorstep. These are the recipes of Surekha Konidela.
Upasana posted, “On the occasion of Athamma’s Birthday we are delighted to launch our entrepreneurial venture — Athamma’s Kitchen @athammaskitchen,” the caption says. “Where taste meets tradition and culinary bonds are built over generations. Experience our ready mix — straight from our kitchen to yours.”
We have seen a few brands in the market with similar ideas but the mega touch is now what makes the difference. We have to wait and see whether this will make any impact on the market.
