Dil Raju is one of the prominent producers in the tinsel town. He made many memorable films and blockbusters in Tollywood. However, this time he worked on a project with Tamil star hero Vijay. He paid more than Rs. 100 Crores as the remuneration for the top star. But he didn’t show minimum interest to promote the film in the Telugu States. He attended a pre-release function in Tamil Nadu and that’s it. However, for the Telugu States he isn’t a big star as in Tamil Nadu. So, he was needed for the promotions.
Dil Raju tried his best but couldn’t bring Vijay for Telugu promotions. It created a huge void.
Varisu got released on January 11th. Though the film received mixed responses, the collections are encouraging in Tamil Nadu. The Telugu openings are quite weak and well below Vijay’s last disaster Beast. So, Dil Raju’s plan backfired badly.