Adipurush Telugu States business: A huge task ahead

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Adipurush pre-release business details
Adipurush pre-release business details

Prabhas’s mythological drama Adipurush is all set for a huge release on June 16th. Particularly for Adipurush, the north audiences have pinned high hopes for various reasons. Prabhas is no more a regional star. Though his movies have flopped after Baahubali 1 and 2, the craze for Prabhas is intact. Also, Adipurush speaks about Lord Ram and his bonding with Seetha. This is also another factor for the huge buzz up north.

On the other side, Adipurush is carrying decent expectations down south as well. It’s been a while since Prabhas’ movie has released in the theaters. Overall, the buzz is positive around the movie.

People Media Factory bought the entire South Indian rights of Adipurush for a whopping Rs. 185 Crores and now they are selling it territory-wise. The theatricals of the film are valued at Rs. 150 Crores from the Telugu States alone of which Rs. 125 Crores are NRA and the other Rs. 25 Crores are advances. The Ceeded is still up for grabs though. Om Raut is the director of the film and Kriti Sanon plays the female lead.