Florida: US Polo Assn. (USPA) is betting big on India, anticipating it to become its largest global market. The brand, which currently derives 20% of its global sales from India, has seen remarkable growth over the past five to six years, driven by the rising demand for casualwear.
With changing workplace norms, young professionals increasingly prefer pairing casual T-shirts with formal trousers. Millennials and Gen Z consumers, who make up 35% of USPA’s customer base, are fueling this shift. “Consumers love this sporty, fashionable lifestyle, and it has worked for us,” said J. Michael Prince, CEO of USPA Global.
India is currently the third-largest market for USPA and the fastest-growing, thanks to a growing middle class willing to invest in premium brands. Arvind Fashions, the brand’s India licensee, is further expanding into adjacent categories such as footwear, kidswear, and innerwear, now contributing over 20% of the business.
Unlike other global brands impacted by tariff wars, USPA manufactures locally in its key markets, keeping its business strategy unaffected. As casualization trends rise, India is emerging as a dominant force in USPA’s global expansion.
