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The Supreme Court of India today emphasized that doctors should prescribe only generic medicines and refrain from recommending specific brands, echoing a recent order issued in Rajasthan. The court made these remarks while hearing a petition concerning the regulation of unethical marketing practices by pharmaceutical companies.
The petition highlighted concerns over the influence of pharmaceutical companies on doctors, leading to brand-specific prescriptions that could compromise patient care. The Supreme Court’s stance is seen as a significant step towards promoting affordable healthcare and ensuring that patients receive medicines based on their efficacy rather than marketing influence.
