Never-before kind of publicity even in the 1930s

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Never-before kind of publicity even in the 1930s
Never-before kind of publicity even in the 1930s

Publicity is mandatory for any product to be sold. Even a movie is a no exception for that. We might think publicity peaked during the recent times where Tollywood reached Pan-Indian level. However, do you believe that the publicity went on a whole new level even in the 1930s.

A film titled Sri Krishna Leelalu released in the year 1935 has been publicized using a chopper. Do you believe that? PV Dasu, the director and producer of the movie has made this innovative thought. PV Dasu is the person who brought the movie shootings to Madras. Earlier, the movie shootings used to happen in Kolkata, Kolhapur, and Bombay. PV Dasu is instrumental in bringing key changes to the Telugu Cinema. He is also the guru to Ramnath who inturn is the guru to the legendary filmmakers BN Reddy, KV Reddy.

Even in the films Rahasyam in the year 1967, Papam Pasivadu 1972, pamphlets were distributed using choppers.

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