TV9 falls to second place after just two weeks

Popular Telugu news channel TV9 launched an aggressive campaign after becoming the number 1 news channel according to the BARC ratings. TV9 did an all-out campaign as they placed hoardings all over Andhra Pradesh and Telangana. Their outdoor campaign was over the top and alleged that the reason for them being down to second place was a conspiracy by the rival channel.

However, their campaign turned into an embarrassment now as the channel slid to #2 after being there for about two weeks.

In week 23 ratings released by BARC, NTV is leading the ratings by 5 GRPs and TV9 is confined to second place. While TV5 is in the third position, ABN settles with the fifth position.