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Vijayawada: The Andhra Pradesh government has taken swift action to address lapses that led to the temporary revocation of the Blue Flag certification for Rushikonda Beach.
Key Developments:
- Administrative Changes: The government has replaced top tourism officials to ensure strict accountability.
- Corrective Measures: Various departments have been assigned specific tasks to improve infrastructure, security, and sanitation.
- Compliance Audit: A review is scheduled for March 4, 2025, with authorities expecting certification restoration within a week.
Reasons for Suspension
- A control visit by Blue Flag India on June 29, 2024, identified infrastructure lapses, leading to a suspension notification in February 2025.
- Unresolved issues related to parking, security, and stray dog management resulted in the certification’s withdrawal by the Foundation for Environmental Education (FEE).
Government Action
- New Appointments:
- VB Jagadeesh Gedela is the new Regional Director (APTA) & Executive Director (APTDC), Visakhapatnam Hub.
- G. Dasu has been given additional charge as DTO/Tourist Information Officer, Visakhapatnam.
- Departmental Directives:
- The Tourism Department must arrange alternative parking.
- The GVMC is responsible for sanitation improvements and stray dog control.
- The Police Department will ease traffic congestion and strengthen security.
Significance of Blue Flag Status
Rushikonda Beach, AP’s only Blue Flag-certified beach, attracts the highest footfall among all Blue Flag beaches in India, especially during Dasara, Diwali, and Sankranti.
Authorities reaffirm their commitment to sustainable tourism and are optimistic about regaining certification soon.
